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"Strict" new regulations put "tightening curse" on foreign milk powder entry

Release date: 2016-08-24

The opinion draft shows that infant formula milk powder produced, sold and imported in China must register the formula of the milk powder, and submit 10 documents of application materials, including the application for registration of infant formula formula, product formula, products Formulation research report, production process description, product inspection report, etc.

In the industry's view, the new regulations will put a "tightening spell" on "Haitao" milk powder, and more foreign milk powder that does not meet Chinese standards will be blocked from entering the country. The registration management method known as "the strictest" supervision will further guarantee the quality and safety of infant formula milk powder.

Raising the Barrier to Industry Entry

In June of this year, the "Administrative Measures for the Registration of Formulas of Infant Formula Milk Powder Products" has been officially issued, which stipulates that from October 1st, the formulas of infant formula milk powder products will be registered.

"At present, there are nearly 2,000 formulas for 103 infant formula milk powder manufacturers in China, and some companies even have more than 180 formulas." According to the relevant person in charge of the State Food and Drug Administration, there are too many formulas for infant formula. Problems such as overuse of formula, random formulation and frequent replacement, there are certain hidden dangers of quality and safety risks, and it also makes consumers who lack professional experience have no choice.

With the release of the draft of the supporting rules, the reporter saw that, in order to successfully obtain registration, milk powder companies will need to undergo verification and inspection at the production site in addition to submitting multiple application materials. On-site inspection items include production capacity, quality control, inspection capabilities, research and development capabilities, sample trial production, etc. The temperature, humidity, air cleanliness of production workshops, inspection facilities, instruments and equipment are all strictly regulated.

The Food and Drug Administration stated that the introduction of the "Measures" will raise the entry threshold for infant formula milk powder industry and strengthen brand concentration. Song Liang, a senior expert in domestic dairy industry, believes that the draft is very strict and requires companies to have research and development capabilities, which is good for large enterprises, while small brands and manufacturers with poor innovation capabilities and lack of research and development capabilities may be eliminated.


Foreign milk powder also requires strict registration

Many consumers favor "Haitao" milk powder. However, because many cross-border e-commerce companies take foreign milk powder into China in small quantities or express mail, this part cannot be inspected and quarantined, and it may easily cause infant milk powder that does not meet the national standard to enter the Chinese market.

The new regulations include Chinese and foreign infant formulas under strict supervision. The opinion draft clearly stipulates that the product formula of infant formula milk powder produced, sold and imported in China must be registered and approved. When registering “foreign milk powder”, in addition to the above documents, three additional certification materials must be submitted, including certification materials for obtaining overseas registration of infant formula milk powder imported by the national entry-exit inspection and quarantine department.

The industry generally believes that after the implementation of the infant milk powder registration system, cross-border overseas milk powder access channels will face stricter control. Putting domestic milk powder and foreign milk powder on the same starting line is conducive to fair competition between domestic and foreign milk powder, rationalizing market order, and maintaining healthy and healthy development of the market.

In addition, according to the new regulations, no matter whether it is a domestic brand or a foreign milk powder, each enterprise must not exceed 3 formula series and 9 product formulas in principle. "This is to limit the number of corporate formulas, reduce malicious corporate competition, establish high-quality domestic brands, let the masses see clearly, buy clearly, and really get benefits." The Food and Drug Administration said.

"Puzzle" is not allowed


It is worth noting that the opinion draft clearly states that when applying for registration, a milk powder company needs to submit a draft of the label and instructions together with its claimed description and certification materials.

In other words, if the source of raw materials such as raw milk and raw milk powder is claimed in the product, it is required to truthfully indicate the specific source or country of origin. The use of "imported milk sources", "foreign pastures", "ecological pastures", "imported raw materials" And other obscure information; it is not allowed to express or imply "puzzle", "increasing resistance or immunity", "protecting the intestinal tract", etc. in the labels and instructions; "do not add", "does not contain", "zero addition", etc The word "emphasize unused or free of substances that should not be contained or used in product formulas according to food safety standards."

The State Food and Drug Administration stated that the label itself is intended to give consumers a brief description of the product selection or product introduction, and claims that relate to the product formula should be consistent with the content of the registered product formula.

It is reported that before September 10, relevant units and people from all walks of life can submit suggestions for modification through letters, emails, faxes and other means.

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